Flow needs to return high PR value for relatively small budgets, again and again, in a fiercely competitive environment, when movies are many and movie-goers are distracted by a multiplicity of entertainment choices.
Some of the movies Flow has promoted include:
- Angry Birds
- Ghostbusters
- Jumanji
- Spider-Man
- Peter Rabbit
Some fun facts about our work with Filmfinity:
- Flow delivered R1 837 359 worth of coverage (AVE equivalent) for Angry Birds (ROI of 1:31)
- Flow won a Gold New Generation Digital & Social Media Award for Online PR in 2017 for our work promoting Ghostbusters
- Peter Rabbit attracted better revenues on its opening weekend than Black Panther
Case study: Venom, The Movie
Venom is one of the most popular Marvel characters – he is dangerous and scary, and his dark wit is matched only by his predilection for violence.
He was brought to the silver screen in 2018, unfortunately to generally negative reviews internationally.
Venom stars Academy Award nominee Tom Hardy (also executive producer); Riz Ahmed; and four-time-Academy Award nominee Michelle Williams.
The film premiered in Los Angeles, United States, on 1 October and in South Africa on 5 October 5.
The brief
- Optimise awareness of and talkability around Venom
- Maximise exposure of the release date
- And, ultimately, get more bums on seats
The results
- Flow wrote a pre-release editorial
- We issued this widely across print, broadcast and digital titles
- We formed a media partnership with NAG, a popular gaming magazine and website
- We ran an activation at the rAge gaming expo, to optimise Venom’s premier
- rAge activation: social media-based selfie sharing tagging @SonymoviesSA
- We converted coverage in titles such as Popular Mechanics, Project Mayhem, Tiso Blackstar titles, IOL and the SABC
