“A masterpiece in progress, embracing the surprises around every corner,” reads the Twitter bio of newest Flowstar and fast asset Karabo Sitto.
Originally from Jozi, Karabo took a break from her hometown to study at the University of Cape Town for six years. Completing her undergrad degree in Business Science, she continued to feed that thirst for knowledge and went on to complete an MSc, and is currently in the final stages of her Master’s degree in Strategic Marketing, with her thesis titled “The Influence of Social Media on Purchase Intentions”.
Karabo brings an immense amount of knowledge and experience to our growing PR team, with a varied background in the marketing industry. She worked for heavyweights such as Shell and Microsoft before going on to join the agency world, at such firms as Gloo and Publicis Machine.
Having worked with Karabo before on many projects and inter-agency ventures, the Flow PR team had already experienced her own balance of professionalism, managerial zest and a fun-loving sense of humour, and were thrilled to learn that she would be joining our ranks.
A practical businesswoman, Karabo’s prized possession is her financial adviser; she can’t leave the house without tissues and a water bottle, and even carries a “handbag hook” to clip on to any boardroom table in preparation for those long, yet productive strategy meetings.
Her weekend hobbies include reading, working on her thesis, lots of eating, spending family time with her grandmother, and binge-watching Modern Family – she seems to have something of a “Cam crush”.
“Karabo has always had Flow’s DNA,” says Senzi Dlamini, of the Flow PR team. “It feels like she’s been here forever, bringing so much energy, warmth and digital knowledge, which completes our PR team perfectly.”
When asked to describe herself, Karabo explained that she couldn’t because she is ever learning and exploring new things, and doesn’t like to think about herself in one way. The thing about Karabo is that, even when she is “unable to can”, she can!
Says Caroline Smith, head of Flow PR: “We knew from the first time we met Karabo that she would fit in perfectly at Flow! She is bright, clever and lots of fun to have around.”
Even before she joined the team, Karabo had nicknamed Caroline “#BossGogo”, and it was then that we knew she belonged with us.
With a quick wit, infectious laugh, formidable intellect and a knack for all things digital, Karabo has already shown herself to be a valuable, enthusiastic and natural Flowstar.
Welcome to Flow, Karabs. We hope you enjoy it here as much as we enjoy having you!
