For the second time this month, Flow Public Relations (Flow PR) welcomes a new member to its team. Senzekile Dlamini, or Senzi for short, has joined Flow PR as an account directors’ assistant.
While studying for her National Diploma in Tourism Management, Senzi began an internship at the World of Beer division of South African Breweries (SAB). Having completed her diploma, she joined SAB permanently and promptly set about furthering her studies, simultaneously completing a Bachelor of Arts degree in communication science while working full-time. Her range of skills saw her contribute to a number of different departments within SAB. From her initial position as an intern tour guide, she soon progressed to the roles of public relations assistant, events co-ordinator, acting marketing assistant and finally, marketing assistant.
Senzi has expertise in the co-ordination of tours, conferences and other corporate events, and has handled multiple marketing activities, as well as the corresponding relationships with stakeholders and the media. In 2011, Senzi’s passion for commuinity development led her to become a World of Beer soul ambassador, which enabled her to contribute to SAB’s corporate social investment initiatives.
“Senzi is a welcome and necessary addition to the Flow PR team,” says Shoni Makhari, CEO of Flow PR. “Her diligent work ethic, enthusiasm, qualifications and wealth of experience in a number of key strategic areas will be an enormous benefit to the company, fuelling us as we continue to grow from strength to strength.”
Says Senzi, “I am very excited to be part of a welcoming and dynamic team that is passionate, creative and self-driven to produce nothing but quality. I have my sleeves rolled up and am looking forward to learning and being involved in all of the projects that the team embarks on.”
Makhari adds, “Senzi’s appointment is in line with Flow PR’s strategy to attract top industry talent to aid us in offering unparalleled public relations solutions. This is particularly relevant in an industry that is undergoing major changes in response to the shifting landscape brought on by the digital revolution, among others factors.”
It seems there is no better time to be welcoming a Flowstar of Senzi’s calibre, and the Flow PR team is thrilled to have her on board.
