Flow Communications reached a milestone by winning 14 prestigious awards at the Assegai Awards in Johannesburg on 14 November 2024. This achievement brings the agency’s total awards count to an impressive 203, solidifying its reputation as a leader in the South African communications and marketing landscape.
The Assegais, presented by the Direct Marketing Association of South Africa, are highly regarded in the industry and beyond for celebrating outstanding campaigns focused on digital innovation, integrated strategies and public relations.
Flow was honoured for excellence in marketing across various fields, from influencer marketing and social media to integrated, experiential and not-for-profit campaigns. The agency picked up a gold, a silver and five bronze awards on the night, as well as seven “leader” awards for its outstanding work for a range of clients.
“Winning so many awards this year is a thrilling honour,” says Flow CEO Tara Turkington. “As an independent marketing and communications agency that prides itself on agility and excellence, being recognised for our creativity and results drives us to continually exceed expectations – for both ourselves and our clients.
“I’m proud to work alongside a talented, innovative and creative team of writers, designers, developers, strategists and project managers.”
Tiffany Turkington-Palmer, Flow’s managing director, says: “Pink, hearty congratulations to the Flow team and our clients. We focus on purpose-driven projects, and we are delighted that our efforts and passion for what we do have paid off yet again. It’s truly an honour to take our place among the best in the industry at these premier awards.”
At a “casual-glam” themed Assegai Awards function at Melrose Arch’s The Venue, Flow won awards in the following categories:
Gold (Campaign for under R500 000): 21st Nelson Mandela Annual Lecture
Silver (Not For Profit): 21st Nelson Mandela Annual Lecture
Bronze (Not For Profit): Marine Protected Areas (MPA) Day 2024 (in partnership with OJ Communications)
Bronze (Social Media): The Women Presidents Organization – Good to Great campaign
Bronze (Influencer Marketing): Marine Protected Areas (MPA) Day 2024
Bronze (Publishing, Entertainment, Media & Sports): The Daily Maverick’s The Gathering 2024
Bronze (Campaign for under R500 000): Marine Protected Areas (MPA) Day 202
Leader (Integrated Campaign): Marine Protected Areas (MPA) Day 2024 (in partnership with OJ Communications)
Leader (Integrated Campaign): Nelson Mandela Foundation: Round-the-Clock digital campaign
Leader (Campaign for CSR – Social Good): 21st Nelson Mandela Annual Lecture
Leader (Health, Wellness & Pharmaceutical): The South African National Aids Council’s GBV Ambassadors campaign
Leader (Campaign for CSR – Social Good): Good Work Foundation: Rural Education Revolution campaign
Leader (Experiential): The Daily Maverick’s The Gathering 2024
Leader (Social Media): Nelson Mandela Foundation: Round-the-Clock digital campaign
For Turkington, “It’s an honour to be recognised among the best in the field. To score one gold, one silver, five bronze, and 7 leaders competing with world-class campaigns is no small feat. We’re beyond thrilled.”