The 12 national museums that make up the Iziko Museums of Cape Town are spaces for cultural interaction, where knowledge is shared, stories told and experiences enjoyed. Flow Communications had a brief to create a website where the key outcome would be a well-structured site that was user-friendly, visually enticing and appealing.
The new Iziko Museums website
With the Iziko organisation’s mission to manage and promote all the museums’ unique combination of South African heritage collections, sites and services for the benefit of present and future generations, this resulted in a very dedicated and passionate project task team.
“The formulation of an integrated web and social media strategy is an imperative for us, in keeping with international museum trends,” says Melody Kleinsmith of Iziko Museums. “This is also aligned to our vision to remain a relevant and vital cultural heritage institution. The redevelopment of the Iziko website has been a fundamental cornerstone of our strategy and we are delighted with the outcome Flow Communications delivered.”
The new website not only showcases the organisation’s museum sites, but also all education and public programmes, collections, exhibitions, researchers, and libraries and publications.
The site has an extensive news section that includes blog posts, what’s on, exhibitions calendars and media releases.
Flow Communications media developer Ingrid Sinclair commented that “It posed new challenges that took some creative – and collaborative – thinking to solve. Iziko is an interesting institution and it was eye-opening to deal with all the different departments directly. The journey definitely gave me invaluable insight!
“Working with Palesa Motau and Dimitri Kouvdis on this project was gratifying in at least two ways: firstly, we got to build our relationships and we became much closer as a result; secondly, it meant that I could be far more relaxed as I knew the work was in very capable and trustworthy hands. An absolute pleasure.”