Flow Communications wins 10 gold Assegais

Flow Communications walked away with 20 awards at the 2023 Assegai Awards, held in Johannesburg on 9 November. This impressive haul included 10 golds, five of which were for its TriggerMessage AI application for CarSpa, cementing the agency’s reputation for digital innovation in marketing.

Says Flow’s CEO, Tara Turkington, “It’s an honour to sit in a room alongside the best marketers in the country and be able to represent our clients in such a spectacular way. We are thrilled with our Assegai Awards!

“We have had an extremely good awards year, taking home trophies from the PRISM Awards for public relations, the New Generation Awards for digital marketing and now the Assegais for integrated marketing.

“Our integrated approach and the fact that we are able to choose the best solutions for our clients’ business and communication challenges, without being wedded to a particular channel or specialisation, means we are able to claim multidisciplinary excellence,” she adds.

“Congratulations to all of the Assegai Awards winners,” says Tiffany Turkington-Palmer, the agency’s managing director. “To our innovative team, thank you – a massive shout-out goes to you, too. And without our amazing clients, we wouldn’t be able to do the work we do. These 20 awards showcase our combined dedication, creativity and passion.”

1. Marine Protected Areas (MPA) Day 2022: Gold Award in the Campaign for Under R500 000 category

2. CarSpa AI Loyalty Campaign: Gold Award in the Emerging Technologies category

3. CarSpa AI Loyalty Campaign: Gold Award in the Mobile category

4. CarSpa AI Loyalty Campaign: Gold Award in the CRM/Customer Loyalty Campaign category

5. CarSpa AI Loyalty Campaign: Gold Award in the Technology & Communication category

6. CarSpa AI Loyalty Campaign: Gold Award in the Automotive category

7. Launch of the Karoo Desert National Botanical Garden’s Braille Trail for the South African National Biodiversity Institute: Gold Award in the Travel, Hospitality & Transportation category

8. Daily Maverick’s The Gathering 2022: Gold Award in the Experiential category

9. Daily Maverick’s The Gathering 2022: Gold Award in the Publishing, Entertainment, Media & Sports category

10. Marine Protected Areas (MPA) Day 2022: Gold in the Social Media category

11. Marine Protected Areas (MPA) Day 2022: Silver Award in the Not-for-Profit category

12. Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route: Bronze Award in the Travel, Hospitality & Transportation category

13. Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route: Bronze Award in the Integrated Campaign category

14. The 20th Nelson Mandela Annual Lecture: Bronze Award in the Social Media category

15. The 20th Nelson Mandela Annual Lecture: Bronze Award in the Campaign for Under R500 000 category

16. The 20th Nelson Mandela Annual Lecture: Bronze Award in the Not-for-Profit category

17. ForAfrika’s Cyclone Freddy campaign, Mozambique: Bronze Award in the Not-for-Profit category

18. ForAfrika’s Cyclone Freddy campaign, Mozambique: Bronze Award in the Campaign for Under R500 000 category

19. Launch of Air Côte d’Ivoire’s Johannesburg-Abidjan route: Leader Award in the Customer Acquisition Campaign category

20. South African National Aids Council’s call for public comment on the draft National Strategic Plan for HIV, TB and STIs (2023-2028): Leader Award in the Health, Wellness & Pharmaceutical category

Says Tiffany, “Thank you to the Assegai Awards for an excellent evening and the chance to showcase the meaningful work we do for our wonderful clients.”