Flow Communications is ending the year on a high note after winning two Smarties Sub-Saharan Africa awards on Thursday.
These mobile marketing awards honour outstanding innovation and creativity with a significant positive business impact.
Our Carspa TriggerMessage AI loyalty campaign won Gold in the Real-time Marketing category and Silver in the AI-powered Audience Engagement category.
This was the campaign’s second successful showing at the Smarties. In April, Flow scooped six awards – including Best in Show – at the South African edition of the prestigious global awards.
Flow built TriggerMessage – an online, mobile-friendly platform that uses advanced artificial intelligence (AI) technology to increase customer loyalty and market share – in partnership with Clifford Regenbaum, the owner of Carspa, an upmarket car wash in Illovo.
With this app, Carspa can automatically detect users’ number plates using number plate recognition algorithms. This allows Carspa to target repeat customers and tailor marketing efforts to engage them effectively.
Since its launch, the loyalty programme has helped convert customers into repeat customers. The Carspa loyalty offering has proven that deploying AI-driven marketing automation on mobile is a cost-effective and simple way to keep customers returning time after time.
We’re thrilled about the growing recognition this campaign has received and couldn’t be happier for the team and our partners at Carspa.
