
What’s the secret recipe for a successful Instameet? Combine two leading tourism establishments that are passionate about Cape Town, add a liberal sprinkling of well-known Instagrammers (Igers) and a dash of social influencers, and mix well with an integrated digital agency. Serve paired with a spectacular experience and offer prizes as dessert.
This is the Flow Secret (or not so secret anymore) Instameet Formula that helped make the inaugural City Sightseeing SA and Cape Town Tourism #SunsetBusInstameet, held on 10 November 2015, a true success story.
Together with 24 of Cape Town’s most influential Igers in the tourism space, Flowstars Quathar Begg, Sadiqah Slamong and I rode the red City Sightseeing bus along the Sea Point Promenade to Camps Bay and up to Signal Hill to capture the sunset. And what a glorious sunset it was.
The results speak for themselves – and the statistics are as stunning as the photographs:

#Top3Apps for #SunsetBusInstameet Twitter for Android 38% Twitter for iPhone 18% Twitter Web Client 15%
— South Africa Trends (@trendinaliaZA) November 10, 2015
Some fabulous photos taken by the Igers:
These great shots were shared on Twitter
What an amazing evening on the @CapeTownRedBus #LoveCapeTown #SunsetBusInstameet Thanks so much guys!! pic.twitter.com/kDNv3JdhcA
— Tracey-Lee Lusty (@traceface01) November 10, 2015
Did u see the sunset last night? I enjoyed it with @CapeTownRedBus & @lovecapetown #SunsetBusInstameet #lovecapetown pic.twitter.com/kYJ9L4bq6I
— Heinrich Knoetze (@Instacptguy) November 11, 2015
Cape Town sunset now on Signal Hill of @tablemountainca & @lionsheadcpt on our @CapeTownRedBus #sunsetbusinstameet pic.twitter.com/aTtBRI1R4a
— Jon Meinking (@ishotimagesza) November 10, 2015
And suddenly I know what love is... #sunsetbusinstameet pic.twitter.com/AEeCnpOk7f
— Fazielah Williams (@FazielahW) November 10, 2015
A magical City Sightseeing Sunsets Bus Ride with @CapeTownRedBus: https://t.co/PfFokQp9v3 #lovecapetown pic.twitter.com/5OJA5L5kbp
— #lovecapetown (@lovecapetown) November 11, 2015