CFAO South Africa has been a driving force in the mobility sector for decades, with a history shaped by evolution, acquisitions and diverse business divisions. In 2024, the company decided it was again time for a fresh approach – one that would leverage digital storytelling to redefine its brand.
One drawback to having a rich backstory is that it can be hard to communicate coherently. This led CFAO South Africa to approach Flow Communications for assistance in transforming its history into an engaging, unified narrative for internal teams and external audiences to easily comprehend.
CFAO South Africa was looking to create a single, compelling story profiling it as a diversified, pan-African business with multiple subsidiaries – and to do so in a modern, tech-forward format that could be used on various platforms.
Flow’s role was to distil years of business evolution into one cohesive story – without losing the individual histories that made up the CFAO South Africa mobility ecosystem.
Working closely with production partner Velvet, Flow conceptualised, wrote and co-produced a digital corporate video that combined human narration, animation and motion graphics. The final product didn’t just inform – it inspired.
“We knew this project had the potential to either confuse or connect. So, we focused on the human element, on clarity and on creating something beautiful that would reflect CFAO’s leadership in the mobility space,” says Sarah-Jane Viljoen, co-head of project management at Flow Communications.
The video was built around the principles of modular storytelling: seven chapters that could be used as stand-alone assets or viewed together as one immersive brand film. It combined real-life presenters with 3D animation to capture the company’s future-facing energy and made use of clear infographics to visualise its corporate structure and other data.
“Flow took the time to truly understand CFAO South Africa’s story – not just what we do, but who we are,” says Viviana Koshiaris, head of communications at CFAO. “Together we were able to deliver a product that didn’t just tell our story – it made us proud to be a part of it.”