Flow has delivered a fresh, new-look website for Dr Maphisa & Partners that has been optimised for mobile devices. The easy-to-navigate site gives patients all the information they need, from opening hours and price lists to services and specialised programmes.
Dr Maphisa & Partners is a medical practice that focuses on providing primary healthcare. Most of its patients are university students, office workers near its clinics, and people living Johannesburg’s southern suburbs. It was founded in 2002.
Flow project manager Roshni Nana says that even though Flow has worked on medical websites before, this is the first one it has developed for a private clinic. “The client was very involved in this project from the beginning and gave us good direction as to what he wanted the site to look like and what the user journey should be. In the process we updated the client’s logo and all other communication collateral,” she says.
Designer Lorraine Gumede says she enjoyed working on the site. “It has a fresh, attractive look that reinforces the professional brand identity. The use of graphics provides a good synergy between written and visual content. The website has a much cleaner look and it will appeal to the target market,” she says.