Flow Communications

Digital marketing is an incredibly cost-effective and measurable way of reaching people in your target market. Campaigns can now reach thousands, if not millions, of people you have specifically targeted to see your messaging. 

Where do you start? How do you do it? Which platform should you focus on? This is where our expertise comes in. 

Flow offers digital marketing services such as:

  • Google advertising

  • Social media advertising

  • Digital campaigns

  • Online competitions

  • Email marketing

  • Search engine optimisation (SEO)

#ElegantTikTokSquad campaign
We successfully launched a new TikTok channel for our client Elegant Fuel. The #ElegantTikTokSquad campaign generated 3.8-million video views.
Influencer content on the #ElegantTikTokSquad campaign
As part of the #ElegantTikTokSquad campaign, we included influencer content to grow the newly created Elegant Fuel TikTok account and to generate interest in the campaign.

We are a Google Partner and our digital advertising experts stay up to date with the latest trends through running campaigns on a daily basis and by completing various certifications. Search, display, mobile and video advertising are all part of our mix when connecting our clients with customers.

Social media advertising has really taken off in recent years, and we have been able to generate sales, leads and conversions for clients through Meta/Facebook (for example, on one campaign we generated R5 in sales for every R1 spent on average), while LinkedIn has become incredibly effective in reaching niche segments, as well as recruiting talent.

Our approach to SEO focuses mainly on producing strong, readable content, created for people rather than just for search engines. There are also key technical basics that we assist clients with, to ensure that they invest for best results.

One of the 2021 Desmond Tutu International Peace Lecture newsletter, compiled by Flow Comms
One of the 2021 Desmond Tutu International Peace Lecture newsletter, compiled by Flow Communications
A 2021 Desmond Tutu International Peace Lecture newsletter, compiled by Flow Communications
A 2021 Desmond Tutu International Peace Lecture digital newsletter, compiled by Flow Communications
A 2021 Desmond Tutu International Peace Lecture digital newsletter, compiled by Flow
A 2021 Desmond Tutu International Peace Lecture digital newsletter, compiled by our team

Above are excerpts from a 2021 Desmond Tutu International Peace Lecture digital newsletter, compiled by our team. The newsletters were used to highlight the Desmond & Leah Tutu Legacy Foundation’s work, and provide information about its annual lecture. This formed part of our digital marketing strategy for the foundation that year.

Air Côte d’Ivoire’s Johannesburg-Abidjan route banner ads
Air Côte d’Ivoire’s Johannesburg-Abidjan route, launched in June 2022, is the fastest route between South Africa and Côte d’Ivoire. The airline approached Flow Communications to promote the launch of the route because of our experience in the South African travel and business sectors, and our knowledge of the local landscape. We used banner ads as part of the campaign.
Air Côte d’Ivoire’s Johannesburg-Abidjan route campaign designs
Our team of graphic designers created collateral prior to the route launch.
Air Côte d’Ivoire’s Johannesburg-Abidjan route campaign text ads
Text ads were also written and placed on Google as part of this digital marketing campaign.

For more information about how we can help you with your digital marketing needs, please send us an email.

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