We’re hosting a new series of informative 30-minute Flow Connect sessions this year – and you’re invited!
These free sessions have been created with our clients and friends in mind: we hope to answer your marketing questions and leave you with tips and tricks you can use in your business.
Balancing your paid, earned, shared and owned media – 24 April 2024, 4pm SAST (7am PT/10am ET/3pm BST)
In today’s dynamic digital landscape, achieving paid, earned, shared and owned (PESO) media synergy is essential for effective communication. We will unpack the PESO model and provide practical insights and strategies for optimising your media mix to reach and resonate with your target audience.
We will touch on:
Leveraging paid advertising to amplify your message
Earning organic coverage through compelling storytelling
Harnessing the power of social media to foster community engagement, and using owned platforms to establish credibility and control your brand narrative
Register below and see you there!
Zoom registration link: https://us06web.zoom.us/meeting/register/tZ0rdeyoqjkpEtI4TZTBUKJhHsOAyUvaegy6
AI and internal comms – 24 July 2024, 4pm SAST (7am PT/10am ET/3pm BST)
AI is a buzzword in today’s marketing mix, but how can it actually help your internal communications? This Flow Connect will explore what artificial intelligence tools are available and how to use them – for example, how communicators can use ChatGPT for idea generation and Midjourney for image creation. We’ll show best practices and also cover the risks of using AI and how its misuse has the potential to create reputational damage.
The talk will focus on harnessing technology for internal communications, but in a safe way, and will explore how we use AI without sacrificing authenticity. This Flow Connect will be delivered in a friendly and accessible manner that is not overly technical.
Register below and see you there!
- Zoom registration link: https://us06web.zoom.us/meetin...
Leading with LinkedIn – 23 October 2024, 4pm SAST (7am PT/10am ET/3pm BST)
How are you using your LinkedIn account to market your brand? Have you thought about the power of LinkedIn to position yourself or your organisation as a thought leader, connect with others in your industry and attract new leads?
In this 30-minute power session, we’ll run you through quick wins on your LinkedIn account that will make your profile stand out and help you win friends and influence people. Don’t miss it! Register below:
- Zoom registration link: https://us06web.zoom.us/meetin...